There are business owners out there today who either don't use Facebook as a strategy to increase traffic or are using it all wrong. In fact, they may be doing more harm than good! The main goal is to figure out how to promote your business on Facebook the right way. Today I'm going to share a few tips with you to help make this happen.
The Approach
Utilizing the right approach to promote your business on Facebook means you have to be respectful to your potential consumers. If you open up with a "hi" and immediately get aggressive with promoting your business, most people will be turned off by the approach. This is especially true if someone second guesses your claims and you become defensive or rude. If you take this approach, chances are they won't join in the fun and may even spread negative information about you.
In order to successfully promote your business on Facebook you have to spend the time building a relationship with your new Facebook friend. Those who are in multi-level marketing businesses love doing this, so for them this is an ideal situation. These people are generally social by nature, and thrive in these communities. But if you are simply looking to increase sales and not interested in engaging your customers, Facebook and other social networking sites may not be for you.
Keep your Friends Engaged
Now, everyone knows that when you promote your business on Facebook, one of the main reasons people will continue coming back to your profile is the fun and engaging information you provide. Many times it doesn't even have to be about your business initially. Instead maybe you want to provide entertaining material about yourself. Let individuals get to know you better as a person instead of a salesperson. This avenue can go a long way in building a trustworthy stature amongst your peers.
The Take Away
While the first two areas are helpful, it's the take away that will keep those potential consumers coming back. This is from the helpful and relevant information you provide through article and blog links uploaded to Facebook, the "What's on your Mind" section, as well as various other avenues. Just remember that the newer and more relevant the information is, the more it will appeal to everyone. Your goal here is to engage your readers. Give them things that help improve their lives or provide solutions to their problems, and you will have a loyal Facebook friend for life.
Utilizing the Extras
One thing you will come to realize is that there are several places to promote your business on Facebook. It's not just about the profiles, because there are games, photo applications, and group or fan establishments you can build for your business. When you have people joining the extras you will find that they are more interested in your business. Once you get to this point and see the positives from being able to promote your business on Facebook, it's up to you to close the deal.
Take it for a spin and see what you think. Just remember that this is a longer process that should be fun first and profitable later. Even if you do it in your spare time after working hard on other promotional avenues, you will see the results. In the end, if you're patient you will have success when you promote your business on Facebook.
Dr. Bob Clarke is an online marketing and branding expert who teaches his team of new and experienced entrepreneurs the secrets of selling anything to anyone, anywhere in the world.
Original Article: http://EzineArticles.com/3420334
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