In today's economy, it appears hard to get customers for businesses such as the carpet cleaning business. One good thing about the carpet cleaning business is that people will have no other choice than to have their carpet cleaned due to necessary cleanliness and other health related reasons, not to mention pets in the home. When you have an effective marketing system, you'll be able to learn effective ways to have your customers to call you.
When you can get your regular customers to keep coming back and bringing with them new customers, then you have a winner in a marketing system. One way of doing this is by taking advantage of every holiday or special days you can think of. Start a "Carpet Cleaning Club", where members get special discounts, especially on new referrals. Keep up with birthdays and anniversaries so you can offer a discount during those time periods.
One unique way that I always suggest as a marketing consultant, is to develop a letter writing system where you can stay in contact with your customer on a regular basis. In your letters you will include a $20.00 off "Carpet Bucks" coupon and if they are not ready for your service ask that they give it to a friend. Never miss on an opportunity to add new customers. Imagine your client receiving a well-written letter at Christmas time with a $20 or $40 "carpet buck" coupon inside. After the family gathering during Christmas, a need for carpet cleaning will be inevitable. You can develop a card file on each customer to keep their personal information such as birthdays, anniversaries, telephone, email, etc.
You can also promote your Carpet Cleaning business by placing small ads in small shopper newspapers in your local area. Have school kids to place mini-ad flyers under car windshield at grocery stores. Design a business card that is different from the normal cards. This card will be like a mini-ad instead of the normal business card.
By using a few different techniques that other carpet cleaner's haven't thought about, you'll get your carpet cleaning marketing business growing in less that 6 months without spending a lot of money.
Original Article: http://EzineArticles.com/3254826
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