Below are some of the article marketing strategies that worked well for me. I am sure you'll find them useful as well.
Update your blog and website. It's important that you get your potential clients to pay you a visit as often as possible. This will happen if you have something new to offer each time they visit your website or blog. What I suggest is that you post at least one informative article or video every single day. It may add up to all those tasks that you need to do on a daily basis but I can guarantee you that it's worth it.
Build lots of inbound links. Don't get tired of building links for your website. As you know, more links will automatically mean better page ranking. However, make sure that you only link with those sites or blogs that are commended by Google and other giant search engines. Email and convince established webmasters to link with you (ensure that they're not direct competitors). Building links through forum posting, blogging, and through article marketing is also a great idea.
Do on and off page optimization. Keep yourself posted on the latest algorithms of Google and other giant search engines. You will need to keep these in mind when optimizing your website and its content. Your goal here is to ensure that these search engine will find your website's content extremely relevant to the keywords that you're targeting so they'll grant you with better page ranking.
Offer sample coaching sessions. A lot of things have changed the face of internet marketing but one thing remains the same; the fastest way to capture the attention of your target audience is still to offer them with something that they don't have to pay. This is the reason why I suggest that you offer free group coaching sessions that interested parties can take advantage of. Take this as an opportunity to showcase your in-depth knowledge in your chosen niche to easily earn the trust and confidence of your prospects.
Have your own email marketing list. It's crucial that you have a way to contact those people who have previously visited your website. This is the only way to ensure that they'll pay you a visit again and that you can increase their interest over your coaching programs. Give these people compelling reasons to sign up to your newsletters. Aside from convincing them that you're a great source of information, it will also help if you promise not to spam them and that you're not going to share their personal information with other internet marketers.
Keep in touch with your prospects. The last thing that you would like to happen is for your prospects to soon forget about you. Well, this will not happen if you talk to them as often as possible. I suggest that you join them on forums and blogs on a regular basis.
Original Article: http://EzineArticles.com/6642185
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