As a Virtual Assistant of over 10 years, undoubtedly one vital tool is your Virtual Assistant Website. Sometimes though, the silence is quite deafening when sitting down for the first time fingertips over the keyboard, trying to create those important pages that define your virtual assistant business. Where exactly do you start when designing creating your Virtual Assistant Website?
It's not about YOU! - Our Clients
In the first instance (and the surprising element) it's not all about what you do, rather what you can do FOR THEM! These potential clients really want to know that you:
totally understand what their problems are
can relate to these problems AND provide solutions.
Write about the types of clients you would like to work with and the benefits you could provide as a result.
So what do you do? - Services
Don't jump in too quickly to demonstrate everything that you do. Firstly, define for yourself a niche area. A niche is an area of people who have some common characteristics.
Who have you enjoyed working with in the past? Does that area of business still interest you?
Remember, when you're building your business around your niche, you don't want to choose one that does not motivate you as you'll be spending all of your business hours working with people in this target area.
Write comprehensively about your niche and how this service works; in particular if it involves processes and specialist software, e.g. digital transcription.
Show stopping Testimonials
Your clients want to know that you're good at what you do. Existing clients are usually very willing to assist when asked to provide testimonials; it's just a matter of asking and a great way to demonstrate your worthiness and expertise! If you've not started as a VA yet, get testimonials from ex employers or colleges where you used to work.
Who are YOU? - Background
Whilst defining your business background, avoid making this page look like your CV. Your clients are really interested in how your background relates to being their Virtual Assistant.
This is a great place to define 'your approach' to running your business. For example, your approach may be 'that they are happy, less stressed and know that a good job is being done on time, within budget and beyond expectation, so that they can get on with what is important to them'.
Use this page to define why you're unique!
Where you're located - Contact Us
It's obvious to say that you need your contact details - name, address (partial if you'd prefer), telephone number, email, working hours if applicable, but take on board that...
An important factor for some clients is exactly where their Virtual Assistant is located from a time zone perspective. This may be of some surprise, but I have a client who uses four virtual assistants in four locations around the world all providing digital transcription services for maximum effect. This ensures that he's well covered when his work needs to be done 'right now', and whilst he's asleep in Europe, the Australian Virtual Assistant picks up the workload so it's ready when he wakes up... a 24 hour office!
Rate It! - Prices
Prices can be determined in many ways. For example, pricing digital transcription work can be calculated per audio minute, thereby the client knowing exactly what they're getting for their money. Conversely, some VA's prefer to offer an hourly rate according to the time taken on transcribing the audio file due to the complexity of the project and number of people in the meeting. It's a good idea to take a look at your competitors and how they're defining their businesses in terms of pricing before deciding if you want to display your rates.
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