I thought this would be an interesting topic to share on, especially for those who are new to internet marketing and have no track record or huge list to offer. You may wonder how you can get someone to say yes to your joint venture proposal.
Before I go any further, when internet marketers talk about joint venture (JV), we are referring to a partnership between two marketers to do some kind of joint promotion together. Usually this takes the form of one party agreeing to market another party's product to his huge list in exchange for some benefits, and vice-versa. The key here is to understand this benefit.
Let us look a little deeper into what drives internet marketers. What do you think? Why are we all in this business? Obviously we want to make money. However that is not looking deep enough. We need to look at the specific motivation and concerns.
First of all recognize that internet marketers are really businessmen online. They would always look at a proposal from a business standpoint - what is in it for me and does it make commercial sense?
Of course besides making money, there could be other considerations like his reputation, branding, customer service to his list, etc. However just focus on the primary motivation for now, convince him of the commercial value of your proposal and the rest of it will fall in place somehow.
How can you wow him with a strong and viable commercial benefit? There are only 2 things - profits and more traffic for him. So let us look at the 3 specific things you need to do before approaching someone for JV.
1. Show Proof Of Your Profit Potential
Profits is a given for all businessmen. And in internet marketing we all know how big money is made - not from the front-end sale (1st product bought from you), but the huge pipeline of back-end products you are going to "push" to your list over time. That is why it is so vital to build relationship and trust with your customers over time.
Your job is to convince him that you have a worthy product to add to his pipeline amongst so many out there. And what is best way for you to do that?
a. Be generous in your proposal.
Give away 80% referral fee is if you can. Remember again it is not the front-end sale you are after, it is the opportunity to build your list.
Better yet, give away resale rights or master resale rights. That would be an article topic in itself.
b. Substantiate your conversion rate
Tell him how many people will buy out of 100 that he is going to send from his huge list. And do not just tell him, show him proof like your web statistics report, or Clickbank account sales figures.
It does not take a genius to work the numbers and see what is the expected profits from doing JV with you.
Now this is where it is tough, you need to have a winning product to start with. To achieve that focus on enhancing your conversion rate before you even start approaching people for JV.
2. Have A List
If profit potential is not great enough, you need to convince people that you can help drive great traffic to his website. The best way to do this is to offer your list as a reciprocal gesture. Once again this suggests that you need to have some basic success as a pre-requisite for JV.
While it is true that there is a huge value exchange disparity if you are offering your list of 1000 subscribers to someone with a list 10 times of that, do not be surprised some list owners will still go for it if you have a good product to offer. Reason is simple. Besides adding new customers at zero cost, they have a chance to create more perceived value of being a subscriber in their list - getting recommendations on the best and latest products online.
3. Show Your Sincerity
I am a firm believer in business ethnics, and being sincere in your business dealings. Everyone likes to do business with someone who is honest and trustworthy. They will even refer more JV partners!
Start by writing a JV proposal in an email. A good tip here is to include a specific mention of your admiration and respect for his business. People will naturally be more receptive when you sing their praises or accomplishments. However do not overkill.
After getting through to him, be sure to stay professional and sincere in all your dealings. You will certainly make more friends as well as business partners along the way.
Article Source: http://EzineArticles.com/464058
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