Tuesday, 28 October 2014

3 Key Marketing Strategies to Grow Your Business

Looking for new business? Use these three key marketing strategies.
Each of these 3 marketing strategies creates permanent growth for your business -- and obstacles for your competition. You can use them repeatedly to add new layers of income to your business.
1. Set Up Joint Promotions 
Identify the characteristics and activities of your most profitable customers. Look for other non-competing businesses already reaching them. Then devise a way to set up some joint promotions. This proven strategy produces dramatic results -- for very little expense.
For example, I once saw a clever joint promotion by a health club and a gourmet restaurant. Both catered to young professionals and business executives in the same town.
The restaurant's menu included several special dishes recommended by the health club's nutritionist. It also distributed discount membership coupons for the club. Even their advertising mentioned the affiliation -- to attract health conscious customers who often avoid food prepared in gourmet restaurants.
The health club's monthly newsletters included a reprint of the restaurant's healthy new menu items recommended by the club's nutritionist. They also distributed the restaurant's discount coupons to their members.
2. Uncover New Niche Markets 
Continually look for new niche markets you can serve. Then develop customized versions of your advertising appealing to the special concerns of prospects in each niche. Offer specific solutions to their unique needs and you'll uncover new groups of customers eager to buy from you.
For example, I recently bought a new computer system for my business from a company because they catered to my specific needs. An ad in a business publication listed their special web site for small businesses customers. There I was able to order the exact configuration of hardware and software I wanted at the price I was ready to pay. They won the sale by catering to my niche.
Tip: One way to find a new niche market is to evaluate your existing customers. Look for groups of customers with similar characteristics you don't currently cater to in your advertising. Then create new versions of your advertising appealing to their specific needs. You'll attract a lot more customers just like them.
3. Exploit Emerging Trends 
Pay attention to changes you notice in your business and your markets. Try to spot trends you can turn into new sales opportunities -- before your competitors. The first company to identify an emerging trend and take action often becomes the market leader in their industry.
For example, many small businesses took advantage of the Internet early in its development. They used it to attract new customers they weren't reaching off-line and to capture customers from competitors who didn't yet recognize the business potential of a web site.
Tip: Don't make sudden major changes in your business to exploit a new emerging trend. Instead, add something to your business to accommodate it. You don't want to alienate customers who aren't ready to adapt to the new trend.
Start using these 3 marketing strategies to create permanent growth for your business. Use them repeatedly to continue adding new layers of permanent income without inviting competition.

Sunday, 19 October 2014

10 Creative Ways To Make Money Online


If you’d claimed it was possible for the average guy on the street to make millions of dollars online just a decade ago, the chances are good you’d have heard nothing but laughter in response. Today, though, there are countless Internet millionaires who turned a great idea into obscene profit, used the power of the web to promote their offline business or simply worked their butt off to sell their skills online.
While it’s unlikely that you’ll ever earn enough to buy your own island, there’s nothing to stop you from using your skills to make a comfortable living online. In fact, while the media would have you believe that online success stories are limited to just a few lucky, hard working people who stumbled on a great idea that went on to make millions, the reality is that there are tens of thousands of people who make a living exclusively online. Here are just ten ways you can join them.

How To Make Money Online 
1. Sell Stock Photography
The Internet has caused an explosion in the demand for stock photography. As the number of media and commercial outlets has increased dramatically with the growth of online media there’s an enormous need for high quality stock photos.
Yuri Arcurs is the man everyone turns to for their stock photo needs. As the world’s top selling stock photographer he sells an image every 8 seconds, 24 hours a day (that works out to over 4 million images each year). Arcurs makes millions of dollars each year simply by being the best at what he does. There are lots of great photographers in the world and the barrier to entry is as low as ownership of a camera, but Arcurs has managed to build a reputation online for consistent, high quality and imaginative images.
If you’re a professional photographer (or even just a hobbyist) you should consider the possibilities of selling stock images online.

2. Tweet For Sponsors 
Sponsoretweets.com is an online platform that allows you to make money on Twitter by charging sponsors for communicating their advertising messages to your followers. You set the amount you want to get paid for every tweet you make, choose a category and select keywords you want to work with. You then wait for advertisers to contact you and take you up on your offer, paying you the amount you specified for each tweet that you make. 

All throughout the process, the tweeter has full control over his or her account, and may choose the wordings of the tweets, or may choose to reject the tweet altogether.

3. Blog for Ad Revenues
If, however, you already have a blog with a devoted following it should be easy for you to leverage your readers into hard cash. Ad networks such as Google AdSense pay big money to place their ads on your site, and you’ll receive a payment every time a reader clicks one. While it’s easy to go overboard and fill every spare pixel, if you place your ads well it’s possible to make a comfortable income from your site.
One of the most successful bloggers  around today is John Chow. a Canafian blogger. who makes more than $40,000 a month through ad sales and other revenue streams. Ironically, his blog is about ways to make money online.

4. Sell Affiliate Products 
If you have a flair for sales copy you could try your hand at selling products for affiliates. While many people take the seedy route of selling diet pills and penis enlargement products, if you want to keep your conscience clear you’ll find that Amazon runs a very successful affiliate program that allows you to make money advertising any of the products for sale on their site. eBay also have a pretty good affiliate setup, with their top affiliates earning $1.3 Million a month, WOW!

5. Write an e Book
In recent years the self-publishing world has exploded online to the point at which you don’t even have to run your own site in order to promote a book. Amazon, Barnes & Noble and Kobo are just a few of the sites on which you could self-publish today, with commission rates of around 70% available on every sale.
The number of eBooks on Amazon reached 8 million last year, and Amazon stated that eBooks are outselling hard backs 2 to 1, 62% of ebook sales fell into the Thriller and Mystery genre, so if you feel that you could pull this style of genre off then you will be in for a good chance of sales.
26 year old self published author, Amanda Hocking from Minnesota makes more than $2 Million a year from her ebook sales. Amanda Hocking’s stories about, trolls, vampires and zombies and  ‘supernatural teen romances’ sell for $2.99 or for as little as $.99.

6. Become a Virtual Assistant 
Every small businessman would love to hire a full time assistant to take care of the little things, but many simply can’t afford one. Thanks to the Internet, though, they can now hire part time assistants who work for a whole host of clients, and all at a much lower cost than a full time staff member.
If you work from home this may be a perfect opportunity to make a consistent income. Virtual assistants can earn $20 an hour in return for booking travel  tickets, interacting with clients and dealing with the daily needs of small businesses.

7. Lease Your Skills
Most people have at least one skill that carries a market value, though until now that skill may have been impossible to monetize in the traditional job market.
Sites such as 99Designs, Elance, Freelancer and iWriter allow people to hire out their skills as writers, coders, designers, translators and lots more on a contract basis. Freelancing sites are a great way to boost your income in your free time, and with enough motivation and hard work you could find yourself earning a comfortable full time income from them.

8. Selling on eBay 
eBay is a great way to turn your unwanted things into a little spending money, but it isn’t just a place to sell your old Star Wars action figures. In fact, eBay’s global marketplace can offer a great way for canny traders to buy and sell their way to profit
By buying wholesale you can sell anything with a mark up. Even better, if you have the skills to make things people want to buy you could start your own home-based craft business, selling to customers around the world. Miles & Amanda Clarkson are a successful couple who so far have managed to make over $8 Million in eBay sales.

9. Become A Mobile App Tester 
People that are rather uncertain of their application development potential can still make some money through the usage of iPhone apps.
People that have the time and desire to test iPhone apps and discover bugs can be rewarded payments for their efforts. Utest is one such application. Individuals that have signed up will also build some reputation on the basis of the testing they have done so far.
Better reputation signifies access to more profitable app testing opportunities.

10. Designing T-Shirts 
Finally, if you have something of an artistic streak you could kick off the next viral sensation with your own range of funky, arty t-shirts. Sites such as CafePress allow users to upload their own t-shirt designs and sell them on their personal online store.
You can also contact distributors such as threadless.com or designbyhumans.com to release your t-shirt designs to the masses.
If your designs catch the eye you could be looking at enormous profits when they take off in a big way.

Conclusion

As you can see, to make money online you don’t have to be particularly skilled with computers. You don’t need to be know how to build your own website from the ground up, and you don’t have to be a mogul with millions of dollars to invest in success. If you have any kind of artistic skills, creativity or business savvy you can turn it into profit.
In short, you should understand that the online world is just like real life. The same opportunities are there for the taking, but instead of drawing your customers from just your home town you can reach out with your great ideas to the far reaches of the earth.
So why not start today?



Friday, 17 October 2014

20 ways to make money in your spare time


20 ways to make money in your spare time


There are ways to generate income outside the 9-5 grind - get busy in your free time and you could see the pounds rolling in. Moneywise shows you how to make money with our top money making tips.

Austerity measures from the coalition government has meant many people have had to tighten their belts. While sticking to a budget and finding ways to cut back are advisable, with a little imagination and effort you could find there are ways you can actually make money.
Moneywise has come up with 20 ways to make money during austere times - some are easier than others but all of them could see you make some extra cash.
•           Get your money back
•           Make money online
•           Rent your stuff for money
•           Get into showbusiness
•           Sell your unwanted items
•           Sell yourself

Get your money back

1. Track down old accounts 

According to the British Bankers’ Association, there is more than £15 billion sitting forgotten in bank and savings accounts in the UK, with the average balance estimated to be £600.
The good news is that tracing lost funds has become easier with Mylostaccount.org.uk – a free online service that covers all UK bank and building accounts. All you need to do is to go to the website and type in your details.

2. Claim tax credits

It’s always worth checking that you are receiving all the tax credits you are eligible for. Research by entitledto.co.uk found that people across the UK are collectively missing out on benefits and tax credits worth more than £8 billion a year. So while you’re tracing lost funds, why not visit the entitledto.co.uk website too and work out how much you could claim.

3. Sort your savings

Another easy way to make money is to make sure your savings are working as hard as they can. 
If you’ve had the same savings account for a while it might be worth shopping around because new customers tend to get the most competitive rates. Good rates come and go, but if you've had a savings account for more than a year the chances are the interest you are earning is not the best out there.
If you have a lump sum that you are prepared to lock away for 12 months or longer, then a fixed-rate account might be best. This type of deal will also protect you from interest rate cuts.
If you want to start a savings habit then a regular savings account is a good way to ensure you put a set amount of money away each month. But if you want to make deposits as and when, an instant access deal could be the one for you.
However, if you haven't yet used your ISA allowance for the current tax year then this sort of account should be the first home for any savings. You can save up to £5,100 each tax year as cash in an ISA and this will not be taxe

4. Use cashback credit cards

If you pay off your credit bill in full each month, a cashback credit card could be the way to go. These offer you moneyback on purchases in certain shops or on goods such as petrol.
Cashback credit cards are a great way to reward savvy spenders,” says Andrew Hagger, from Moneynet.co.uk, a price comparison website. “You can earn extra cash without even having to change your shopping habits.”

Make money online

5. Cashback sites

You can earn even more money from shopping online. Casback websites will automatically pay you every time you buy a product or a service from selected retailers, from your weekly groceries to switching your utility provider.
Websites include topcashback.co.uk, quidco.com and quidsinuk.co.uk which offer 100% commission cashback.
Featured Cashback Websites
Topcashback.co.uk
·         Membership options - Has a free option and a premium option with an annual fee of £5
·         Minimum payout - there is no minimum, you can pay out even if you have 50p
·         Notes- When you register as a default option you are signed up to a free 1 month premium trial, if you won’t downgrade they will take away £5 from your earnings
Fatcheese.co.uk
·         Membership options- Only a premium option with an annual £5 commission payment
·         Minimum payout - minimum pay out £1
·         Notes- Has a cashback guarantee. If, for whatever reason, the online store fails to pay FatCheese the money you’re entitled to, FatCheese will pay you anyway

6. Paid for surveys

The web also offers a wealth of balance-boosting opportunities. Survey websites such as Yougov.com, Panelbase.net and Toluna.com will all reward you for your opinions, either through cash or reward vouchers.
Once you’ve registered on the website, you’ll be sent surveys tailored to your personal profile, ranging from 10p to £2 per survey.

7. Earn from web research

Any Question Answered (aqa.63336.com), are often on the lookout for internet researchers. Once a customer asks a question through their mobile phone, it’s the researcher’s job to hunt out the answer and reply online.
You can choose your own hours and the questions you answer, and can earn around 30p for every question you answer correctly.

8. Review music

Budding Simon Cowells amongst us should check out soundout.com, a music website that pays users to review unsigned bands. The idea is simple: you sign up, listen to a track, rate it and write an honest review. You’ll get 5p per review, but the more reviews you make the more you can charge – experienced reviewers can command 25p per song.
“If you’re a dedicated reviewer, you can earn some decent pocket money, some users have earned in excess of £1,000,” says David Courtier-Dutton, the founder of soundout.com.

Rent your stuff for money

9. Take in a lodger

While most of us pay a fortune for our homes, it’s possible to make your home make money for you.
According to Santander, you could make as much as £289 a month from renting out a spare room. Under the government's 'Rent a Room' scheme, you don’t need to pay tax on the first £4,250 you receive either, which means you could charge up to £354.16 a month without being lumbered with a tax bill.

10. Rent out a parking space

If you live close to a city centre, train station or football stadium and don’t use your parking space or garage, you’re sitting on a proverbial goldmine. Renting an empty parking place to a commuter or football fan could see you rake in the pounds.
Parkatmyhouse.com is a website where you can advertise your space free of charge and let frustrated drivers get in touch. A parking space in the West End of London, for example, can fetch £500 a month, while in a leafy suburb of Leeds a space could net you £100.

11. Rent your home to film makers

Hollywood can come to your home too, provided you have the right location. If you live in an interesting property, you could bag upwards of £1,000 a day renting your home to film and TV companies. Ideal locations must have large rooms, good parking facilities and understanding neighbours. Ordinary homes are wanted too.

Get into showbusiness

12. Be a Film extra

If you fancy seeing yourself on screen, film and TV companies are always on the hunt for extras. You could make up to £150 a day and get the chance to meet some famous actors. However, you will need to join an agency first.

13. Model your child

While every parent thinks their child is a star, model agencies could think so too. If you think your little one has what it takes, the first step is to contact an agency to ask about their requirements. You will be asked to send in a head and shoulders photo of your child, either by post or email.
If your child stands out, you’ll both be invited for an interview, to assess if your child is right for TV, photo or film. Depending on the child’s age, shoots pay upwards £50 an hour, but bear in mind that agencies can charge up to 25% commission.

Sell your unwanted items

14. Auctions

We’re all guilty of hoarding items that "could come in handy one day". But one man’s rubbish could be another man’s treasure, which is why online auction website eBay.co.uk is so successful. In fact, eBay estimates the average British house has about £450 worth of unwanted items that could be sold on the site. 
For more valuable items, it could be worth going to an auction. Jonty Hearnden, antiques expert and presenter of BBC 1's Cash in the Attic andSun, Sea and Bargain Spotting, says you should contact a local auctioneer if you think an item could be valuable.
"You could be asked to email across a digital photo, which the auctioneer will assess for free, or the auctioneer might visit you at no extra cost to take a closer look - especially if it is a large item," he explains.

15. Car boot sales

If you’d prefer money in your palm instantly, a car boot sale is the place to go. Thousands of people flock to car boot sales every weekend, with pitches costing about £10 a day. To find out where to flog your booty, check out Carbootjunction.com.

16. Recycle your old mobile

Many of us have an old mobile phone gathering dust in a drawer somewhere, but you could easily turn it into cash, even if it is slightly damaged. Websites such as Mopay.co.uk, Fonebank.com and Envirofone.com will tell you how much your phone is worth. An iPhone 3G, for example, could fetch around £130.

Sell yourself

17. Mystery shopper

If you're longing for some retail therapy but can’t afford to hit the shops, why not earn a few pounds as a mystery shopper? Websites such as Retaileyes.co.uk employ mystery shoppers to drop in unannounced in shops and restaurants and rate their experience.
After you send in your feedback, you’ll be paid for your time and reimbursed for any purchases you made. You could make up to £20 a day, and get a meal or a night in a nice hotel thrown in for good measure.

18. Sell your skills

We all have skills and talents so why not use these to make a few extra quid.
“If you spent years of your life being marched to piano lessons, put the experience to good use in adulthood by advertising your services in the local newspaper as a music teacher, says Laura Howard in her book,CashQuestions.com's 100 Ways to Beat the Credit Crunch.
"Just three hour-long lessons a week could see you up to £60 better off, not to mention the sense of satisfaction you will get. The same applies for languages."

19. Clinical trials for money

Volunteering for medical experiments doesn’t just have to involve taking untested and risky drugs. Some clinical trials are perfectly safe, such as sleep studies, psychological tests and taste testers. Fit and healthy volunteers living in London willing to donate their blood for clinical research, for example, could be paid £60 a time.
But remember, never sign up for anything you are not happy with – risking your health for a few extra pounds is just not worth it. Go to Gpgp.net for trials in your area.

20. Join the Army Reserves

If you’re brave and committed enough to sign up, the Army Reserves (formerly known as the Territorial Army) is always looking for recruits. You would need to give up one weekend a month, attend an annual two-week camp for basic training and be ready to be called to active service.
Basic pay starts at £34.41 a day, but can rise to £112.51. When you meet the minimum yearly training requirement (27 days if you’re in a Regional Territorial unit, 19 days if you’re in a National unit) you receive an extra payment known as a bounty. This increases as you spend more time as a Reserve, so within five years of joining, you could receive an extra £1,600 a year. Go to Armyjobs.mod.uk for details. But it's worth bearing in mind that you could end up being deployed, making this a more serious option than the ones above.



Tuesday, 14 October 2014

Turn your iPad into a business assistant

The iPad offers a ton of options for fun and games, but Apple’s tablet has plenty of potential as a business tool, too. Here are five apps that can transform your iPad into a must-have work accessory.

Microsoft Office for iPad

word ipadMICROSOFT
Microsoft Word on the iPad retains the look and feel of using Word on a PC.
Microsoft’s Office suite is actually available as three separateapps for the iPad: Microsoft Word, Microsoft Excel, and Microsoft PowerPoint. All three are free if used to view documents, but if you want to create or edit files, you’ll need a subscription to Office 365 ($10 per month). While that may seem expensive, the experience of using Office on the iPad is impressive; Microsoft strikes a nice balance of including familiar Office tools, while also taking advantage of the iPad’s touch screen. It’s a great way to take your iPad one step closer to becoming a laptop replacement.

iWork


Like Microsoft Office, Apple’s iWork is sold as three separate iPad apps: Keynote, Numbers, and Pages. Each sells for $10, though these apps are included for free with newer iPad models. Either way, that’s a lower price than Microsoft’s offerings, which require a subscription to truly be useful. Numbers and Pages are not quite as robust as Excel and Word, but they are worthy apps and will be familiar to any Mac diehards who’ve used them on a desktop or laptop. And, with its slick feature set, Keynote is a true PowerPoint competitor. 

GotoMyPC for iPad

GotoMyPC has long been one of my favorite programs because of all the time I spend working on different computers. Thisremote access program was one of the best ways to access information stored on one PC when you’re miles and miles away, sitting in front of another computer. Still, I was hesitant about trying it out an iPad (it also works on Android devices and Amazon’s Kindle Fire).
gotomypc
GoToMyPC lets you see and use a PC remotely, but viewing all of its contents on the relatively small iPad screen can strain your eyes.
I needn’t have worried: GotoMyPC’s iPad app seamlessly connected me to my home computer, allowing me to slide, tap, and touch the screen to access the files and applications I needed. The iPad’s smaller screen limits how much you can do with the contents of your PC, but GotoMyPC for iPad is incredibly useful nonetheless.

Cubby

LogMeIn is another excellent remote access tool, but with its Cubby service, I might never need to use it. That’s because Cubby stores files and folders in the cloud and allows you to access them from various devices—like an iPad, if you install the free Cubby app. (Cubby itself is free for limited personal use; plans with additional features, including more storage and security, start at $4 per month.) The app is easy to use and lets you access files and folders and save them for offline viewing. The iPad does limit what you can do with all of the files in your Cubby, as you might expect. Still, it’s a handy way to access important files when you’re on the go.
cubby
Cubby lets you view and share files stored in the cloud from your iPad.

Note Taker HD

notetakerhd
Note Taker HD lets you write notes by hand, but your handwriting may benefit from using a stylus.
I spend a lot of time jotting notes on a notepad. Then, when I need to find what I’ve written, I’m left digging through piles of paper, often left with what I need written on a crumpled piece of paper, if I can find it at all. Enter Note Taker HD: this $5 iPad app lets me create handwritten notes in digital form, right on the iPad screen. You can write notes with your finger, but you’ll have more control if you invest in an iPad stylus. Note Taker HD also lets you enter text by typing, insert images and shapes, and annotate PDFs.  I like how you can organize multiples pages into one document and then store documents in folders. I may never have to dig around my bag for a crumpled notepad again.



Monday, 13 October 2014

Make Money Online By Changing Your Mindset

There are many people who want to earn money on the internet. They may become bored with the regular nine to five, or want extra money. They tentatively work for a few months, and then give up as nothing seems to be happening. This is not down to ability, and not lack of work rate. I believe it is down to mindset and focus…
Clinical Hypnotherapist Jon Rhodes
Clinical Hypnotherapist
Jon Rhodes
red-ladyTo make money online you have to be passionate about your work. This is because you usually have to work hard for up to two years before you start seeing financial rewards. This can be demoralizing. It causes many people to give up before they had a real chance of success.
My advice is to find something that you are passionate about, and base your business around that. I am passionate about hypnotherapy. I wake up in the morning and I’m itching to work. I often have to drag myself away from my work. To me it’s not work, its fun. I don’t really class what I do as ‘work’.
Making money online is a nice bonus for me. This mind set has helped me work for a long period for no financial reward. This allowed me to build up my online businesses patiently and properly.
If I didn’t enjoy what I was doing I would have given up a long time ago.
Instead of being worried by ‘failure’, I was motivated by success. I wanted to reach out and help as many people as possible. Anyone I helped online was better than none. I was learning what worked for my online business, and what didn’t.
A lot of people have problems with distractions. They check their emails, have a look on a news site, check their Adsense revenue, go on Facebook, play a game, and check their emails again. Does this sound familiar? They may spend 5 hours at the keyboard, but only do an hour or two of work. This can seriously hamper your chances of success.  You could probably double your output without noticing. This would then double your speed to success.
bruce2You can also increase your passion in the area you are working. One tactic I have used to help people is to get them to visualize their internet business as a game.
The amount of money you make over a month is your score.  You must try and beat your previous score every month. You may wish to set yourself score targets. Be playful and creative about it.
Whether you are seeking links to your site, networking on social sites, article writing, building content, or even increasing your knowledge. View it as part of the game. Every little thing you do makes a small but important contribution to your score. This helps some people stay motivated and focused.
There is one cool aspect of this game that is unlike nearly every game (with perhaps the exception of online poker!). If you do well you can earn real tangible money. Not only do you have the pleasure and privilege of playing this game, you can get paid for it.
You can spend loads of time on games or other distractions on the internet. Time spent on these does not lead to your personal success – online business does. This is a far better use of your time.